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Collaboration Strategy: How to Get What You Want from Employees, Suppliers and Business Partners
Collaboration Strategy: How to Get What You Want from Employees, Suppliers and Business Partners
Felix Barber; Michael Goold
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Current strategy thinking focuses on what to do, not how to motivate employees, suppliers and business partners to do it. Whether working with employees or with external suppliers, companies are increasingly stumbling with implementing strategy. But why is this happening? And how can we address it? Collaboration Strategy argues that motivating people and companies is fundamental to business success. In the activities that matter most in today's economy — design, development, marketing, sales, projects — it is hard to define just what you want done. Setting up business activities to get the results you want becomes a strategic challenge. In industries from pharmaceuticals to fashion, software to stock exchanges, new ways of working with partners that break down traditional company boundaries and establish new roles and relationships have enabled businesses to grow rapidly and achieve superior profits.
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